Building your business with appreciation
If you think of yourself when dealing with a contact they will think of themselves. If you think of them, they will think of you. Sounds simple, but for most people this is a radical change to the way they think - a Copernican inversion.
Mother Theresa said "There is more hunger for love and appreciation in the world, than for bread".
The three easiest ways to get more business are:
- More work from existing customers
- Re-activating past customers
- Referral business
Appreciation marketing is about re-engaging your customers in a meaningful and personal way to ensure that you are at the forefront of their thoughts. It doesn't mean stopping your other marketing, or doing less online, it is additional.
Take your database and divide it into four categories, with the first category being your cheerleaders/advocates/supporters - you should have less than 20! If you have more, go for a long walk then try again. We can tell you about the other categories when we speak. Imagine if every month, or every second month those 20 people received a package from you. And if every time it was interesting to them, would they think of you more? Would this attract more customer referrals? Of course...
The problem with an intensely personal operation is that it takes time and discipline to implement. If you are busy you may not be able to be sure that you would deliver on time. That's where we come in. Our Done-for-You appreciation marketing programme will deliver on the day you want your package to arrive. If you have the discipline, could you use a little training in how to implement a programme?
We are working right now with Estate Agents, Lawyers, Property Companies and Retail groups and would love to work with you. We can start with a thank you card, or a thank you letter, and talk more from there.
To discuss your needs and hear some appreciation examples, call 0129 167 2150. Oh and we appreciate you taking the time to visit this page..
