Customer and prospect databases: Cleansing, building, refreshing, repairing

Opt-in email marketing is a phenomenon in the UK. Everyone from the sole trader to the corporate giant is building a contact database, and using email opt-in as a vital membership tool.

Of course it works. But as you’ve probably found, your list can start to lose its edge. Customer and prospect data is changing every day, and the people who hang onto their contacts are the ones who keep pace with the changes.

That’s where we come in. We work with all types of UK companies to build a solid foundation for opt-in email marketing. Using the latest database systems and proven methodologies, we can help you to:

• Build a customer or prospect database for newsletters or email campaigns

• Repair a database that’s been neglected or needs updating

• Expand your data fields to increase customer insight and take relationships further

• Format a database so it works with your email marketing tools

• Increase opt-in rates by gaining a contact’s permission to stay in touch

• Create a mobile list of people who want to hear from you by text

The fact is, most UK companies have some sort of email marketing database, but only a handful will see a sizeable return from their membership. Whether we start by building a database or cleansing your current data, we’re here to make sure your marketing efforts will never go to waste.

To discuss your database challenges, call 02030 580576. Or look to the right to see how we’ll help you acquire and use your data.

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With a fully functional database, you can gain a new level of customer insight. Find out more about our email survey solutions